American Food RootsA StoryCorps-meets-James Beard initiative to tell the nation’s cultural, historical and personal food stories in video, audio and text. It is the brainchild of NPR commentator and food writer Bonny Wolf, Associated Press food and cultural writer Michele Kayal, cookbook author Domenica Marchetti, and former food editor Carol Guensburg. They are close to announcing partnerships with national institutions and media to publicize, expand and preserve the canon of American food stories.

AFT Nabs 2 Top Food Journalism Awards

November 25, 2014 Michele Kayal

The Association of Food Journalists has given American Food Roots two of its top 2014 awards. AFR was named “best food blog” and and the “best non-newspaper feature” award went to co-founder Carol Guensburg ‘“Step right up! Circus food is no sideshow stunt!


American Food Roots: Developing Partnerships and Ads

April 10, 2014 Michele Kayal

In its first 15 months of operations, American Food Roots has published more than 325 stories, videos and recipes. It recently added a podcast that will soon be available on iTunes.

AFR editors have become regulars on the conference circuit. Since receiving the NMWE grant, we have spoken at the Food Book Fair in NYC, Monticello’s Heritage Harvest Festival, Les Dames d’Escoffier and the Journalism and Women Symposium. This spring, we will speak at the Roger Smith Food and Technology Conference in NYC and at Love and Hate in the Kitchen conference exploring the social issues around cooking . We have appeared twice on the Kojo Nnamdi Show, which airs on WAMU, Washington, DC’s NPR affiliate. We also launched a quiz ...


American Food Roots shares our culinary history

March 4, 2014 J-Lab

Hows the caviar in Texas? NMWE 2013 winner American Food Roots’ new project proves that, even in a global world, local cuisine preserves its flavor. The new 50 States Initiative wants to share local dishes with everyone accross the U.S and the globe. Whether you are looking for cheese and game meat in Wisconsin or want to know which beer to pair with a SPAM supper, the 50 States Initiative will dislodge regional food secrets for the world to know.


Strategic Partnering for Start Ups

February 12, 2014 J-Lab

J-Lab, American University’s SOC and MAME programs, The National Press Club sponsored the New Media Women Entrepreneurs: Making New Ideas Happen summit. The summit featured 11 talks on how to make a start-up work. Watch the other talks on Vimeo. Michele Kayal, co-founder of American Food Roots, reveals the best way to partner strategically and build a new media project.


Public Radio Spot and “Found Recipes” Feature

July 13, 2013 Michele Kayal

Kojo Nnamdi Kojo Nnamdi The big fun this month was our appearance on The Kojo Nnamdi show. During a half-hour spot with the WAMU radio host, Bonny Wolf and Michele Kayal discussed half-smokes, horseradish and our American food heritage. Kojo kindly helped us promote stories on the site, such as one about switchel (think Shaker Gatorade) and asked listeners to call in with story ideas. We’re hoping we may have talked him into doing a video for My American Roots.


AFR has TV Segment; Video, Book Deals in the Works

June 12, 2013 Michele Kayal

American Food Roots has had another busy month.

Perhaps most exciting was the debut of our monthly television segment “State Secrets,” where co-founder Bonny Wolf quizzes WUSA9 host JC Hayward about state food traditions. Quick: which state produces the most milk? Eats “white” barbecue? Invented Welch’s grape juice? Check out the segment to find out.

We are moving closer to our goal of working with the Smithsonian’s National Museum of American History.  The curator of the Food exhibit that opened last fall has asked us to tape My American Roots videos at least twice a year in conjunction with that show. We’ll keep you posted.

On the revenue front, talks continue with a publishing house about a possible collaboration ...


Building Buzz and Connections

May 14, 2013 Michele Kayal

Bonny Wolf, Michelle Kayal and Dominica Marchetti.

We’ve had a couple of big weeks at AFR. In early May, we were panelists at the Food Book Fair in New York, where we discussed food and culture with a nearly sold-out audience. We talked to people until we were hoarse at our booth the following day, and collected more than three dozen new subscribers to our newsletter. Enticements during our panel, a trip to Smorgasburg (Brooklyn’s hip, outdoor food court) and lots of charm at our booth landed us more than 20 new videos for My American Roots.