A newly launched site to cover women artists who are shaping the music industry. Launching Boxx are Jordan Young of the Knight Lab at Northwestern University and Selena Fragassi, Chicago Magazine’s pop/rock critic.

Re-Boxxing a Formula for Success

April 9, 2014 Selena Fragassi

Things are looking up for Boxx Magazine after it started 2014 overcoming key organizational and fundraising challenges. Founding partner Jordan Young decided to leave the organization to steer her career in other directions. I opted to move forward but I knew I couldn’t continue with just myself alone. I needed help with business matters and growing the brand through strategic partnerships and marketing that could eventually make us profitable.


Boxx Magazine Harnesses Eventbrite and GoFundMe

February 5, 2014 Selena Fragassi

Tasked with raising $2,000 to leverage a matching amount, Boxx Magazine, the online music magazine for women artists, has turned to GoFundMe for crowd funding and to Eventbrite for an event to help make the match.

Boxx magazine, which launched last year with a $12,000 J-Lab Women Media Entrepreneur award, will receive another $2,000 if it can raise the same amount from others.

Fourteen days into its GoFundMe campaign, Boxx as of Feb. 4 had raised more than $1,300 from 37 people.


Tips for Finding the Right Interns for your Startup

November 21, 2013 Selena Fragassi

There has been some controversy recently about unpaid internships, mainly in the fashion industry, but problems can occur in any industry. Be appreciative of your interns’ time and willingness to help your company succeed. If you are an organization that does not possess the financial stability to hire employees then internships are the best option you’ve got. Sure finding people with suitable skills who are willing to devote some of their time can work out, but often these people are extremely busy with their own projects and jobs that pay them and thus take priority.

Here’s how we brought on our first two amazing interns at Boxx.


Building Momentum at Boxx

November 11, 2013 Selena Fragassi

In the past few months, Boxx has maintained a strong editorial calendar with an equal mix of hearty features/interviews, album reviews, concert reviews and book reviews as we initially promised to our readers when we first launched. As well, the addition of intern Gillian McGhee has allowed us to maintain our regular channel of Videos of the Day and the addition of intern Dana Getz has provided for regular news postings three times per week. We have operated on a schedule of posting new content every day, sometimes multiple pieces per day, which has given readers the impetus to revisit us with the trust that our content will be consistently updated. It has also given Boxx credibility as a verifiable ... Read more...

Exclusive Content, Promotion Build Boxx’s Traffic

July 16, 2013 Selena Fragassi

Exclusive interviews and recaps of our content in other media outlets helped Boxx generate some record traffic numbers in the past month.

In addition, Twitter recently granted the company the shorter handle of @boxx, which will help people to remember us. Moreover, Boxx has been accepted into the Northwestern Law Clinic. The clinic and others experienced in entrepreneurship and branding will help us with the creation of a new logo, trademarking and branding.


Setting up an LLC and Building Content

June 12, 2013 Selena Fragassi

It’s been a busy couple of months for Boxx Magazine. In late March, we met with a lawyer – a first for both of us – and became an LLC, a limited liability company. We weighed the decision of involving a lawyer especially since it costs a pretty penny. We could have pursued an LLC without one. However, since we are a partnership, we wanted to make sure that we have a lawyer working on behalf of the company and not one of us individually.

Our lawyer also helped us draft an operating agreement, which is a must if you are starting a business. It was tough to narrow down the right business entity for our situation. I listened ... Read more...